Brand Growth Catalysts

A newly launched period pain management solution faced the challenge of driving trials and building brand awareness. To address this, we created a corporate engagement program targeting 5,000 women employees across major cities. This initiative not only achieved the goal of trial generation but also drove sales through a unique coupon redemption program, delivering significant engagement and impactful results for the brand.

Consumer TRIAL GENERATION

A leading pain management solution brand wished to enhance their reach to a new speciality. We not only helped them connect to 100,000 specialists but also executed a unique platform where the specialists could interact with the brand content, professional interests and network. Online Education sessions provided the extra edge for facilitating connects, trials and advocacy.

HCP TRIAL GENERATION

The brand faced the challenge of boosting push sales for their pain management solution across a vast network of chemists in major Indian cities. To address this, we implemented a channel engagement program targeting 40,000 chemists. By utilising trackable metrics and channelytics, we achieved strong double-digit growth over two quarters, driving significant sales and delivering measurable results for the brand.

CHANNEL ENGAGEMENT

A leading toothpaste brand wished to raise awareness and initiate a conversation about the benefits of 5000 year old Ayurved science. We set up a national TV forum to explore key occasions and target groups where consumers could resonate with the concept. The panel featured consumer health experts, dental professionals, and formulation scientists, ensuring the content was factual, informative, and impactful. We followed up on YouTube and Twitter, garnering millions of views and successfully sparking a nationwide conversation.

CONSUMER Advocacy building

An oral care brand wanted to educate dentists on common myths and facts about oral health and hygiene, focusing on clinical practice and specific opportunities where their product would fit in therapy. We developed a podcast platform featuring curated conversations tailored to clinicians. With embedded "Request Sample" buttons, the platform significantly boosted traffic to the brand page, resulting in higher rankings, increased sales, and greater engagement through likes, shares, comments, and discussions within the dental community.

HCP ADVOCACY BUILDING